I concepted, art-directed, and designed short-turnaround specialty marketing campaigns that included site and app take-over, campaign feature banners, landing pages, homepage filler tiles, and primary features in email campaigns for Zulily. Managing a team of photographers, stylists, modeling talent, and set builders, I ensured alignment with creative concepts by guiding props, product, lighting, set design, model selection, and model styling.
Roles: concept, art direction, design
holiday campaign I concepted, designed, and art-directed the photoshoot and styling for this holiday campaign for Zulily. Finished assets included homepage takeover for web and mobile app, homepage filler tiles, and animated landing page banner.
Roles: concept, art direction, design
Roles: concept, art direction, design
Landing Page Banner
Homepage Filler Tiles
national parks 100th birthday campaign I concepted, designed and art-directed the photoshoot and styling for this National Parks 100th Birthday campaign for Zulily. We did a location photoshoot in the "wilds" of nearby Carkeek Park in North Seattle. Final assets included homepage takeover for web and mobile app, homepage filler tiles, product page banners and email banners.
Roles: concept, art direction, design
Roles: concept, art direction, design
Homepage Filler Tiles
back to school campaign I concepted, designed and art-directed the photoshoot and styling for this Back to School campaign for Zulily. The campaign was divided into two categories, "College and Dorm" and general Back to School . Final assets included homepage takeover for web and mobile app, homepage filler tiles, product page banners and email banners.
Roles: concept, art direction, design
Roles: concept, art direction, design
See also Womens Small Business Month and Toms Shoes campaigns for Zulily