I concepted, designed and art-directed the photoshoot and styling for these fall and summer campaigns. The shoot was done onsite in the studio with truckloads of sand, a specially built cozy house with "outdoor" deck and a boat dock, fake plants, a kiddie pool and some seriously magical lighting tricks. See below for some pretty incredible "behind-the-scenes" footage. Once these campaigns became a success we were asked to do a presentation to the entire marketing department, explaining our process and the outcome. Assets included homepage takeover for web and mobile app, product page banners, filler tiles, and email banners.
Roles: concept, design, art direction of photography and styling
Roles: concept, design, art direction of photography and styling
email and app headers
campaign images for homepage and email
product page banners
behind the scenes
For the summer shoot, a tarp-covered kiddie pool filled with water, fake foliage, actual sand and a custom-built "dock" create the illusion of a vacation in a tropical paradise.
For the summer shoot, a tarp-covered kiddie pool filled with water, fake foliage, actual sand and a custom-built "dock" create the illusion of a vacation in a tropical paradise.
For the autumn shoot, we had a custom living room built and set up in the photo studio warehouse, complete with an adjacent "outdoor" deck featuring fall foliage. Through the magic of lighting we were able to capture a consistently beautiful fall day for the 3 day shoot. See the video for a fun walk-through and more final imagery that was used in this campaign.
