Animated version of the "Key of Change" logo for Rain City Rock Camp's annual theme in 2021. This was featured on owned socials to announce the theme and then throughout the rest of the campaign to generate buzz.
See more about branding Key of Change ›
See more about branding Key of Change ›
• A nod to vintage jazz album covers, a revolution/breakthrough in music
• The animation is also a nod to Saul Bass movie intros from this same time period
• Graphics are bold and direct but playful (like camp!), featuring visual puns representing multiple interpretations of “key”• Variety of saturated colors represents positive change and inclusivity/community
• Text and illustration treatment speaks to “shaking/breaking things up” and can be viewed as a visual representation of how music sounds as well as the impact it can have
• A nod to vintage jazz album covers, a revolution/breakthrough in music