Every year Rain City Rock Camp comes up with a new branded theme to inspire the campers.
In 2021, it was "Key of Change". This branding is then featured on all owned channels and merchandise (shirts, patches, stickers, hats, etc) for that year as a fundraiser for the camp.
See more about branding Rain City Rock Camp ›
In 2021, it was "Key of Change". This branding is then featured on all owned channels and merchandise (shirts, patches, stickers, hats, etc) for that year as a fundraiser for the camp.
See more about branding Rain City Rock Camp ›
• I chose to pay homage to vintage jazz album covers, a revolution/breakthrough in music
• Graphics are bold and direct but playful (like camp!), featuring visual puns representing multiple interpretations of “key”
• Variety of saturated colors represents positive change and inclusivity/community
• Text and illustration treatment speaks to “shaking/breaking things up” and can be viewed as a visual representation of how music sounds as well as the impact it can have.
• Variety of saturated colors represents positive change and inclusivity/community
• Text and illustration treatment speaks to “shaking/breaking things up” and can be viewed as a visual representation of how music sounds as well as the impact it can have.
animated version for owned social The animation is a nod to Saul Bass movie intros from around the same time period as the album covers. This was used to announce the theme for the year and then throughout the campaign. Speakers on!
graphics and merch Various graphics for owned social and merch. The annual fundraising gala was virtual in 2021 so templated frames for the auction items and the event were needed.
Presentation frame for use during the virtual gala.
Pictured: staff and campers are playing the camp together virtually to kick off the gala.
Logo for owned channels
Auction item announcement for owned channels
Campers wearing t-shirts during performance
Keychain