I art directed and designed this campaign for Pride 2020 for TomboyX. We were unable to shoot on-figure due to quarantine, so we went sent product down to LA to a group of fellow creatives (a photographer, model and stylist) who were sharing a house and had them shoot photo and video for us which we then modified and used for the entire campaign: site, email, ads and social.
pride 2020 homepage
pride 2020 landing page
pride 2020 landing page video banner
queerantine landing page Since we were not able to gather in person to celebrate Pride in 2020 I created a special "Queerantine Fun Page" with a downloadable PDF booklet that included queer-themed crossword games (crossword puzzles, word searches, etc), coloring pages featuring our apparel prints, and more.
queerantine activity book sample
cover with commissioned illustration
based on one of the pajama prints
commissioned illustration
based on an apparel print that was featured heavily in the reboot of The L Word, Generation Q
based on an apparel print
queer-themed crossword puzzle
display ads for apple news and social
pride 2020 campaign launch email
