I concepted and designed these assets for the Brooks Outdoor Retailer Trade Show Booth. The Brooks campaign at the time was entitled "thank you running" and consisted almost entirely of user-generated content wherein users would tag Brooks in a social post, highlighting something they were grateful for about running. The best of these were used in our campaign promotions, with permission.
One challenge for the trade show booth was to find a way to have these images print at such a large size without losing quality. My solution was a collage-based design which allowed me to keep the challenging images smaller and higher quality; interspersing them with big beautiful lifestyle and product imagery . It also served to highlight some of the more dynamic features of our apparel.
role: concepting, design
